User experience design

Self service for VanMoof riders

Client

Van Moof

Agency

Soda Studio

My role

UX designer

Span

5 weeks

Team

Jeroen van de ruit, Otto Treffers, & Remi Grootscholte

Summary

Back in 2020 Van Moof raised the bar with their smart elektrified bikes. They rapidly grew from a bike engineering brand to hybrid tech company. Their customer support team was working overtime so we stepped in to empower their riders with selfservice and a positive brand interaction.

Our approach

Our interdisciplinary team worked swiftly from analysing the main customer support calls to a story mapping session from where we started the concept design followed by a user validation, feedbak implementation and detailed design + delivery. I was involved in the concept and designing the processes interactions in detail.

Manage my account, bikes & subscriptions

Plan my service visit with the bike doctor

View my status of orders, invoices & repairs

From sketch to prototype

A column-style foundation offers an overview. with the navigation on the left serving the central layout with account information quick contextual actions or supportive information on the right. Everything at your disposal.

A personalised atmosphere

We struck a fine balance between function, form, interaction bold branding. Depending on your bikes colour we change the style of your environment.

From sketch, prototype to documentation

As we progressed through sketching, validating the main user journeys we we transformed our screens into a clickable package for developer reference.

User experience design

Recharge any credit in 127 countries

Last year we helped millions of people recharge their credit for various brands and services using the new Recharge app. So they could watch Netflix, purchase in-game credit, call and interact with their loved ones on their smartphones or pay online with prepaid credit cards. Currently serving people in over 180 countries with a fast, safe, simple experience and broad product availability, Making Recharge the leading one-stop-shop for digital credit.

Explore

blurry photo of sunset over ocean with logo on top

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© Remi Grootscholte 2025 All Rights Reserved

User experience design

Self service for VanMoof riders

Client

Van Moof

Agency

Soda Studio

My role

UX designer

Span

5 weeks

Team

Jeroen van de ruit, Otto Treffers, & Remi Grootscholte

Summary

Back in 2020 Van Moof raised the bar with their smart elektrified bikes. They rapidly grew from a bike engineering brand to hybrid tech company. Their customer support team was working overtime so we stepped in to empower their riders with selfservice and a positive brand interaction.

Our approach

Our interdisciplinary team worked swiftly from analysing the main customer support calls to a story mapping session from where we started the concept design followed by a user validation, feedbak implementation and detailed design + delivery. I was involved in the concept and designing the processes interactions in detail.

Manage my account, bikes & subscriptions

Plan my service visit with the bike doctor

View my status of orders, invoices & repairs

From sketch to prototype

A column-style foundation offers an overview. with the navigation on the left serving the central layout with account information quick contextual actions or supportive information on the right. Everything at your disposal.

A personalised atmosphere

We struck a fine balance between function, form, interaction bold branding. Depending on your bikes colour we change the style of your environment.

From sketch, prototype to documentation

As we progressed through sketching, validating the main user journeys we we transformed our screens into a clickable package for developer reference.

User experience design

Recharge any credit in 127 countries

Last year we helped millions of people recharge their credit for various brands and services using the new Recharge app. So they could watch Netflix, purchase in-game credit, call and interact with their loved ones on their smartphones or pay online with prepaid credit cards. Currently serving people in over 180 countries with a fast, safe, simple experience and broad product availability, Making Recharge the leading one-stop-shop for digital credit.

Explore

Instagram

Linkedin

© Studio Extremi 2025 All Rights Reserved

User experience design

Self service for VanMoof riders

Client

Van Moof

Agency

Soda Studio

My role

UX designer

Span

5 weeks

Team

Jeroen van de ruit, Otto Treffers, & Remi Grootscholte

Summary

Back in 2020 Van Moof raised the bar with their smart elektrified bikes. They rapidly grew from a bike engineering brand to hybrid tech company. Their customer support team was working overtime so we stepped in to empower their riders with selfservice and a positive brand interaction.

Our approach

Our interdisciplinary team worked swiftly from analysing the main customer support calls to a story mapping session from where we started the concept design followed by a user validation, feedbak implementation and detailed design + delivery. I was involved in the concept and designing the processes interactions in detail.

Manage my account, bikes & subscriptions

Plan my service visit with the bike doctor

View my status of orders, invoices & repairs

From sketch to prototype

A column-style foundation offers an overview. with the navigation on the left serving the central layout with account information quick contextual actions or supportive information on the right. Everything at your disposal.

A personalised atmosphere

We struck a fine balance between function, form, interaction bold branding. Depending on your bikes colour we change the style of your environment.

From sketch, prototype to documentation

As we progressed through sketching, validating the main user journeys we we transformed our screens into a clickable package for developer reference.

User experience design

Recharge any credit in 127 countries

Last year we helped millions of people recharge their credit for various brands and services using the new Recharge app. So they could watch Netflix, purchase in-game credit, call and interact with their loved ones on their smartphones or pay online with prepaid credit cards. Currently serving people in over 180 countries with a fast, safe, simple experience and broad product availability, Making Recharge the leading one-stop-shop for digital credit.

Explore