SAAS
Reducing planet impact with automated life-cycle-assement
Company
Root- sustainability
My role
Product designer
Span
2023 - 2025
Product team
- Maud schijen - Co-founder - product owner
- Sjoerd van Bekhoven - Lead/full stack developer
- Muhammad Usman - Full stack developer
Summary
When I began my user research, I was struck by the sheer challenge sustainability managers face. This tranlated into my goals to transform their overwhelming data complexity into a guided process — one that still offered enough flexibility to accommodate different levels of data maturity.
What surprised me most was realising that the complexity of their tasks meant no one could become an independent user right away. Instead, Root needed a hybrid approach: a product experience that supports autonomy over time, while account managers provide hands-on guidance to help teams get started.
2020
•
User experience design
Self service for VanMoof riders
For over 10 years I worked for agencies like Soda Studio, Resoluut and Unc Inc. Designing for B2C, B and E markets. Helping humble startup’s like Root-sustainability scale, scaleups like Van Moof mature and corporates like Albert Heijn personalize their service. In my leisure time, I enjoy tinkering with lamps and interactive light installations. A passion I’d love to develop more.
Explore
SAAS
Reducing planet impact with automated life-cycle-assement
Company
Root- sustainability
My role
Product designer
Span
2023 - 2025
Product team
- Maud schijen - Co-founder - product owner
- Sjoerd van Bekhoven - Lead/full stack developer
- Muhammad Usman - Full stack developer
Summary
When I began my user research, I was struck by the sheer challenge sustainability managers face. This tranlated into my goals to transform their overwhelming data complexity into a guided process — one that still offered enough flexibility to accommodate different levels of data maturity.
What surprised me most was realising that the complexity of their tasks meant no one could become an independent user right away. Instead, Root needed a hybrid approach: a product experience that supports autonomy over time, while account managers provide hands-on guidance to help teams get started.
2020
•
User experience design
Self service for VanMoof riders
For over 10 years I worked for agencies like Soda Studio, Resoluut and Unc Inc. Designing for B2C, B and E markets. Helping humble startup’s like Root-sustainability scale, scaleups like Van Moof mature and corporates like Albert Heijn personalize their service. In my leisure time, I enjoy tinkering with lamps and interactive light installations. A passion I’d love to develop more.
Explore
SAAS
Reducing planet impact with automated life-cycle-assement
Company
Root- sustainability
My role
Product designer
Span
2023 - 2025
Product team
- Maud schijen - Co-founder - product owner
- Sjoerd van Bekhoven - Lead/full stack developer
- Muhammad Usman - Full stack developer
Summary
When I began my user research, I was struck by the sheer challenge sustainability managers face. This tranlated into my goals to transform their overwhelming data complexity into a guided process — one that still offered enough flexibility to accommodate different levels of data maturity.
What surprised me most was realising that the complexity of their tasks meant no one could become an independent user right away. Instead, Root needed a hybrid approach: a product experience that supports autonomy over time, while account managers provide hands-on guidance to help teams get started.
2020
•
User experience design
Self service for VanMoof riders
For over 10 years I worked for agencies like Soda Studio, Resoluut and Unc Inc. Designing for B2C, B and E markets. Helping humble startup’s like Root-sustainability scale, scaleups like Van Moof mature and corporates like Albert Heijn personalize their service. In my leisure time, I enjoy tinkering with lamps and interactive light installations. A passion I’d love to develop more.
Explore